The company aims to "build a brand with extreme cost-effectiveness in the global fireworks field", has registered the international trademark "Holee", and constructed a full-chain service system. Adhering to the core values of "Customer First, Teamwork, Gratitude and Dedication, Embracing Change, Honesty and Trustworthiness, Positivity, and Result-Oriented", it continuously strengthens operational management and consolidates brand competitiveness, becoming one of the representative enterprises in Liuyang's fireworks industry transformation from "OEM manufacturing" to "independent branding".

Products are exported to European countries such as Italy, France, the United Kingdom, and Germany, as well as regions in South America and Southeast Asia, covering 28 countries and regions worldwide. By virtue of Liuyang's industrial cluster advantages, within less than three years after the end of the pandemic, its sales volume has ranked among the top in specific European markets, and it has established stable cooperation with multiple markets among the 65 co-building countries of the "Belt and Road" Initiative.

Since 2022, the company has achieved double-digit growth annually. In 2024, the export volume increased by 37.2% year-on-year; from January to July 2025, the year-on-year growth rate of export volume rose to 47.8%. Against the backdrop of Liuyang's 15.1% growth in fireworks exports, it has demonstrated stronger development resilience.

It has won the Independent Brand Increment Award for three consecutive years, and its development path of "from OEM to brand building" has become a benchmark case for industry transformation.

The company regards R&D and innovation as its core competitiveness, and has built an efficient and stable supply chain system consisting of 3 cooperative factories and 85 suppliers. Its products cover various categories such as aerial shells, composite fireworks, and roman candles, all of which have passed international certifications including CE. During the 2024 sales season, the independently developed "Mini Fireworks Show" became a popular product due to its unique creativity, safety, and convenience, achieving continuous repeat orders. Relying on technological innovation to promote product iteration, it accurately adapts to the consumption preferences of different markets such as Europe and South America, meeting the diverse and high-quality needs of global consumers.

In April 2025, in conjunction with partners, it hosted the Liuyang Weekend Fireworks Show. With an immersive narrative of "taking fireworks as a brush and legends as ink", it presented the millennium-old cultural legends, attracting a large number of foreign merchants from the International Symposium on Fireworks (ISF) to participate. The event was praised by CCTV News, significantly enhancing the international popularity of the "Holee" brand. As a practitioner of China's fireworks culture "going global", it conveys oriental romance through the dual carriers of products and fireworks performances.

Relying on the supply chain system to drive the coordinated development of upstream and downstream enterprises, it also attaches importance to team building and talent reserve. It recruits many fresh graduates every year, injecting new vitality into the long-term development of the enterprise and the cultivation of industry talents.

The company will continue to be driven by the "technology + culture" dual engine and deepen the construction of the "Holee" brand. On the one hand, it will invest resources to promote the R&D and product iteration of intelligent fireworks; on the other hand, it will focus on expanding emerging markets along the "Belt and Road" Initiative. Through high-quality products and professional services, it will deeply cultivate the global market, promote the integration of traditional Chinese fireworks culture with modern innovative concepts, and contribute to the continuous brilliance of Liuyang fireworks on the international stage!